Cercetarea cantitativă a fost realizată pentru proiectul HUB-IN al ABMEE (Asociația „Agenția pentru Managementul Energiei și Protecția Mediului Brașov”) prin care se oferă suport municipalității Brașov în procesul de regenerare a Centrului Istoric, urmând principii de sustenabilitate, combaterea ”turistificării”, valorificarea patrimoniului și a specificului local. Rolul cercetării cantitative solicitate a fost de a defini foaia de parcurs a implementării locale a proiectului HUB-IN și a identifica elementele constitutive ale strategiei de branding a zonei de aplicare HUB-IN.
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